the Persuaders
“Americans are swimming in a sea of messages.
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.” - PBS Frontline
Another amazing PBS Frontline documentary from 2004 examining how companies are trying to evolve in persuading customers, who in turn are becoming more clever at resisting marketing messages. Great to watch after “The Merchants of Cool”
